email

This monthly member activation email for Cariloop, reaching 250,000 eligible, unenrolled employees, was developed around a monthly theme of caring for both children and aging parents. The messaging was designed to connect the caregiving benefit to real-life needs and drive activation.

I also wrote corresponding themed copy for the monthly client marketing toolkit, including text for a screen display, manager script, email template, flyer, and intranet and internal messages.