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marketing newsletter

my role

Content strategy
Copywriting
Editing

This monthly B2B email series reaches 90,000+ readers and is designed to build consistent readership and drive actions through scannable content, clear takeaways, and focused calls to action. I've written and edited copy for this newsletter for three years.

2025 performance highlights:

- Up to 45.9% open rate
- Up to 11.8% click-through rate
- 1,500+ unique clicks on a single issue
- $187K+ in attributed revenue
- 176 influenced deals and $4M+ in associated pipeline

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