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success story
my role
Content strategy
Copywriting
Media outreach plan
Promotional campaign copy
This success story for LifeLabs Learning features the Obama Foundation and highlights how a multi-year employee development program built shared leadership and communication skills across the non-profit. This piece is an example of content repurposing, developed primarily from the transcript of a LifeLabs podcast.
I also created a corresponding media outreach plan and assets tying the Foundations' L&D initiative to the opening of The Obama Presidential Center, and wrote promotional copy for social media and a monthly newsletter.
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