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research report
my role
Content strategy
Research analysis
Copywriting and editing
Promotional campaign copy
I conceived and developed a 28-page gated research report for LifeLabs Learning, correlating and analyzing proprietary data from ~14,000 event participants, ~400 facilitated workshops, and additional audience research to uncover four workplace trends. I also wrote the copy for all related campaign assets.
Built to support thought leadership, lead generation, sales, and SEO/AEO, this report also became the foundation for a webinar with the company CEO that generated nearly 1,100 registrations.
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