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digital guide

my role

Research synthesis
Copywriting and editing
Promotional campaign copy

I developed the second annual edition of a 12-page gated SMB guide, combining current market research, data, and Cariloop’s value proposition into a thought leadership and lead-generation asset.

The guide became the foundation for a full campaign across marketing and sales with email, social media, and a webinar event. I also wrote the copy for all campaign assets.

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